Words in action
ROLLER
ROLLER
Content so good it deserves to be locked away in Area 51. I led the creative direction, shoots, and social cutdowns for ROLLER’s customer stories. Check out the story we captured for Area 51 below. Oh, and engagement broke records for the brand, so that’s fun.
ROLLER
ROLLER
Every brand has a story to tell, and I helped ROLLER’s shine in this hero video. Direction, script, concept, and pre- and post-production were all in my tired, tired hands. Nice little cameo from my son in this one, too. The idea was a love letter to the customers that this B2B SaaS company serves. Nailed it? Probably.
ROLLER
ROLLER
Cheeky little product launch with five videos, numerous cutdowns, super tight deadlines, and scripts that had to keep up with tech that hadn’t been built yet? Hell yeah. I led the creative side of this initiative that takes place twice a year. Sign-ups from the campaigns were mega.
ME Bank
ME Bank
This Shorty Award finalist April Fool’s campaign featured some fun copy, a spicy content strategy and a great creative team behind it (including me — me did the content strategy).
VICE
VICE
Just a chill time interviewing drug traffickers, bomb experts and general deviants. The first story I pitched was ranked in the most-read that year (the one about a banker addicted to meth).
Mr Yum
Mr Yum
Cooking up tasty words, punny merch, zesty videos and more. I helped push the brand, tone and all round flavour of this awesome company.
Coles
Coles
I led a social strategy for Vintage Cellars that saw their Instagram presence overtake the catalogue as the leading driver to purchase (a first). The secret ingredient was to tease product reveals through content and translate their award-winning magazine into a social powerhouse.